The CRM built
for CMOs.
Odal is a CRM and attribution platform that stitches together your internal systems, ad platforms, and customer data, so you can close the loop and make informed decisions. Connect custom APIs, unify every touchpoint, and see what actually drives revenue.
Here's what's happening in your Odal system today.
Performance over the last 6 months
Reports that help CMOs
decide with confidence.
True attribution
See which campaign created which contact, all the way through to the final deal.
Customer and funnel views
Track lifecycle stages and bottlenecks with the customer journey attached to every record.
Growth you can trust
Month-over-month trends grounded in connected platform data, not siloed exports.
How Odal closes the loop.
From platforms and APIs to customers and revenue. One CRM and attribution layer so CMOs can make informed decisions.
Connect your platforms
Link ad accounts, ecommerce, and internal systems, including custom APIs, so every signal lands in one place.
Stitch the journey
Capture every touchpoint from first click to closed deal, with full attribution history on contacts and revenue.
Decide with confidence
Close the loop between spend, customers, and pipeline. Report what works, then reallocate with clarity.
Your stack, stitched.
Your decisions, clear.
Odal connects platforms, customers, and attribution in one place, so marketing leaders can act on real data instead of fragmented reports.
One connected stack
Stitch together ads, CRM, ecommerce, and the systems your team already runs, so marketing data stops living in silos.
Custom APIs
Bring in the platforms that matter to you. Connect bespoke endpoints and internal tools without waiting on a rigid integration list.
Attribution that sticks
Capture first touch to closed revenue on every contact and deal, so you can see which channels and campaigns actually convert.
Decisions, not dashboards
Reporting built for CMOs: clear funnel, channel, and customer views that support confident budget and growth calls.
Customers in context
A full CRM around every relationship: contacts, companies, deals, and activity history tied back to the journey that created them.
Close the loop
From spend and signals through to pipeline and revenue. One loop so marketing, sales, and leadership act on the same truth.
Turn fragmentation
into revenue.
Most marketing data is scattered across platforms. Odal stitches those signals together with your CRM and customers, so CMOs get one clear view of what drives revenue.
Identity Stitching
Fragmented cookies and session IDs combined into a single human timeline.
First-Party Priority
Never rely on third-party cookies that fade out. Own your own attribution stack.
Real-Time Resolution
Signals are matched and resolved in milliseconds, not days or weeks.
Everything you need to know.
Can't find what you're looking for? Reach out to our team anytime.