The CRM built
around attribution.
Odal is a CRM and attribution platform for marketing agencies and lead generation teams. Connect Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, and LinkedIn Ads via OAuth, install our lightweight tracking script, and report performance from first touch to closed revenue.
Here's what's happening in your Odal system today.
Performance over the last 6 months
Reports that actually
connect the dots.
True Attribution
See exactly which campaign created which contact, all the way through to the final deal.
Funnel Analytics
Track leads through lifecycle stages. Know where your bottleneck is in seconds.
MOM Trends
Keep a pulse on your growth with beautiful Month-over-Month visualizations.
How Odal closes the loop.
Stop guessing which ads work. Connect your marketing spend directly to real revenue in your CRM.
Track Attribution
Capture every UTM source, click, and session automatically when a lead first interacts with your brand.
Enrich & Score
Automatically enrich the profile with firmographic data and assign lead scores based on intent and lifecycle stage.
Sync to CRM
Push high-intent leads directly into your pipeline with full attribution history for your sales team to act on.
The next generation
of attribution.
Beautiful, fast, and powerful. Odal is the attribution engine for companies that care about their data and their speed of decision making.
AI-Native Search
Find anywhere across your entire stack with natural language. No more complex filters or broken search terms.
Universal Data Model
Odal works with your data, not against it. Define objects, attributes, and relationships that match your business.
Lightning Performance
Built for speed. Every interaction is near-instant, ensuring your team stays in the flow without waiting for page loads.
Advanced Analytics
Understand every stage of your funnel. Real-time reporting that helps you make data-driven decisions.
Team Collaboration
The modern CRM for modern teams. Shared notes, tasks, and historical context for every single contact.
Automated Workflows
Build powerful automations that handle the heavy lifting. Trigger actions across your entire tech stack.
Turn fragmentation
into revenue.
Most marketing data is scattered. Odal acts as a glass prism — taking in raw, fragmented signals from every channel and focusing them into a single, high-definition stream of revenue.
Identity Stitching
Fragmented cookies and session IDs combined into a single human timeline.
First-Party Priority
Never rely on third-party cookies that fade out. Own your own attribution stack.
Real-Time Resolution
Signals are matched and resolved in milliseconds, not days or weeks.
Everything you need to know.
Can't find what you're looking for? Reach out to our team anytime.